Q You'd see tons of bottles. It's like, now it's even more, you know, just saturated, you know, like, like energy bars, but did you guys do that? Did you walk through stores and like look at the bottles and then at any point did you think, Oh, there's just so many brands here. How are we going to break through? Like, I don't, I'm just curious about your thinking process.
A Yeah. Basically, there were some flavored tequilas on the market. We tried those flavored tequilas, and it was exactly the problem that we had with kind of flavored spirits in general as, as a category. The three of us as, as three women, we all felt the same way. We, our problem with flavored spirits is that they tend to be overly sweet and Have a weird aftertaste like you're sucking on a nickel, and smell like a Jolly Rancher. It's, the way I, I, I would describe it is like, it's like trying to spray perfume on someone with really bad body odor. Nothing improves. The body odor's still there, but you're just masking it with, like, the perfume, and now the perfume doesn't smell as good, and the person doesn't smell better.
AI assessment note: “there were some flavored tequilas on the market. We tried those flavored tequilas”