Q eighties, right? You've been selling t-shirts. Have you ever, uh, is there any part of, of, of, of, of you guys want to just sell it, you know, sell it to a bigger company and just kind of cash in? Because you, because you've, both of you become pretty well off from this tiny little t-shirt business, and, uh, you can, I don't know, kind of do whatever you want.
A I think the reason that we're not interested in selling or going public is what we learned from these customers that started sending us letters, emails, sharing their personal stories, and they really taught us that optimism is most powerful in the hardest times, and these are people dealing with chemotherapy, losing loved ones, and they'd say, we all wore Life is Good t-shirts to the memorial service for my brother because That's the spirit with which he lived, and we've got thousands of those letters and emails and people kind of opening up their whole personal lives to us because the emotional connection to the brand, they're the ones who taught us this, and if we hadn't received those letters, that may have been appealing to us, like, yeah, we've been at this for a few decades, but we want to spread that message as wide as we can because we believe in it more than anything else in the world.
AI assessment note: “the reason that we're not interested in selling or going public is what we learned”