Q So you guys are in this incubator program for, for Google. And at what point, Joe, did you start to think, hang on, maybe there's something else to think about here. And how did you find Kai, who, who clearly agreed with you?
A Yeah, I think it was, you know, in the program we were doing user research and asking people about their relationships with their smartphones, and no one was saying, I wish I spent two more hours on my smartphone. In fact, people were kind of had these, you know, over the top, I almost wish I could just go off the grid forever kind of sentiment, and I found myself as a freelancer checking my email when I was at the beach trying to change a song. And seeing some email that I could do nothing about. And I said, you know, why is it that I bring everything with me everywhere? I thought back about, you know, even further, uh, AOL instant messenger and kind of dial up computers of my childhood. There was only one room in the house that you could access the internet. And there was this very clear distinction between online and offline time. And I think the smartphones became so ubiquitous that we almost forgot We have the agency to actually sign off from time to time. Um, and when I talked to Kai about the idea, he immediately resonated, and it was, you know, kind of felt like something we might be able to do together with his background.
AI assessment note: “in the program we were doing user research and asking people about their relationships”