Q All right, what's your question for us today?
A Yes, my question's related to just how we should focus our marketing efforts. I know we're a, you know, small business. We don't have the budgets of the big guys, and we're getting ready for this nationwide launch in Sprouts, and we're trying to think about, you know, as we get into these new places, how should we be allocating our resources and our time and our budget? On one hand, it seems like there's a good case to be made to Go and find the people that are already removing ultra processed foods and seed oils from their diet because they kind of get it. They can be those early brand evangelists. On the other hand, it kind of seems like it could make sense to go find people who are buying lots of fries and don't even know about this problem. And if we can educate them and get them to know, hey, these fries not only taste better, but they might be better for you and your family too. So we're just trying to figure out how we should, you know, really focus our effort when it comes to marketing as we're rolling into new places.
AI assessment note: “my question's related to just how we should focus our marketing efforts.”