Q Okay, so 2010, I mean, you're getting all of these runners using the shoes. You're getting all this validation from the runners from this community. Sounds from the outside like things are going great. What are the challenges you're facing?
A The, uh, the, the first big one was the industrial challenge. We, we were given only some windows, uh, of production. So, so people saying, I, I have capacity that week to make, uh, to make your shoes because they wouldn't give us, let's say, a classical plan. So, so we had to do with that, uh, and then, and then ship those goods, let's say, to wherever it needed to be shipped at costs that were then, then incredibly expensive. Then there was the cash flow part, because as soon as we, we started to move a little bit ahead, then the, so you, you, you sold something, uh, then you, you, you had some, a little bit of cash, then the next order was like twice bigger than the first one, so then your, your cash flow went like this, and the banks would not follow, because they said, that's too risky. I mean, it's, it's, it's growing, it's growing too big, too fast, and if you need 100, you have to put 100, and guarantee also 100. Those were the dynamics. So we were kind of confident that we had something special, but to make it happen truly, uh, we, we, we were not, let's say, it was not an easy sell, and it was really a very complicated supply chain aspect.
AI assessment note: “The, uh, the, the first big one was the industrial challenge.”