Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q I'm here with Eric Leakey, founder of Unless Collective, former global chief marketing officer at Adidas. Um, and he really pushed that company to pursue a sustainability model. Um, Eric, you had pushed Adidas to set the goal of eliminating virgin polyester from their products that only use recycled plastics by 20 24. That's, that's just a couple of years away. Um, do you think that's still an achievable goal?
A Absolutely. And, uh, when I was at Adi, we were right in that frame of 60 to 70% of our product being polyester based. So to get off of the virgin polyester, we thought, okay, let's take the first step, which is recycle polyester. Um, recognizing that that's, that's better, and we're not going to let perfect get in the way better. And, uh, from what I hear and what I read from what Adidas is still doing is they're, they're honoring that, that target, and they, they may even exceed that and, and, and hit, hit it in an earlier timeframe. So, I'm really proud of, um, them continuing to, to fight the, the battle against, um, virgin polyester, and hopefully polyester in the future.
AI assessment note: “Absolutely... they're honoring that, that target, and they, they may even exceed that”
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Q And what do they do with it? What, what happens to it? Is it, is it burned?
A So, 40% is, is estimated to be unusable. So, it goes immediately into, um, Landfills, which I'm sure are leaching into the oceans and are, and are being burned. So it goes right into the air, right into the ground, right into the water. The other 60%, I guess, is being sold, but it's absolutely devastated the, um, the local garment industry. And it's, it's really, um, shocking when you start to look at some of those things. So you've got this problem of plastics and what happens to them end of life. You've got this problem of fashion waste from clothing and what happens to them. And so to me, Those two things are really all that's contributed us to build a better, you know, a better way. And that is marrying the innovation of new material science and let's call it, you know, plant-based, a hundred percent plant-based science at this point with great looking product where the consumer doesn't have to compromise their taste to wear something that's better for the world or compromise their values for their taste. So we really see that as a, as a, as a white spot that hasn't been explored yet. And, and, uh, we're, we're a band of warriors. That's really trying to solve that with the world's first a hundred percent Plant based, zero plastic, uh, fashion brand.
AI assessment note: “40% is, is estimated to be unusable. So, it goes immediately into, um, Landfills”
