The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Drew Harrington no published score: no usable exchanges on raw tape, and a fair score needs 8+ record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Drew Harrington ▶ 27:43 · Yasso: Amanda Klane and Drew Harrington · Sep 25, 2023

Answered produced feed D 5 · C 5 · P 5 · Cm 5 5.00

Q Right, right. You need to find somebody who could help you figure this out. But before I ask you about that, how did you, did you guys already have a name for your brand? How did you come up with a name?

A I was still working at the construction company, and a good friend of mine there was of Greek origin, and she was walking by me in the hallway one day, just very casually said, hey, if you and your friends are still working on that yogurt company, you should think of Yasu. It means hello in Greek. And I went back to my office, I Blackberry messengered Amanda, and I said, hey, what do you think of Yasu? And she's like, I like it. And we sent it over to the designer who we had already contracted at that point. And we said, hey, can you play around on front of packaging with the name Yasu, spelled Y-A-S-S-O-U. And she actually iterated a concept back to us a week later that just, she had dropped the U, and she said, what do you think about this? It's just Yaso. And she did it in two-tone, Y-A-S was in green, S-O was in brown, and we immediately loved it. We felt that it had energy, and we were, it was easily trademarkable, because it was, frankly, a new word, and that was it.

AI assessment note: “she was walking by me in the hallway one day... you should think of Yasu”

Drew Harrington ▶ 42:20 · Yasso: Amanda Klane and Drew Harrington · Sep 25, 2023

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q Did you, in trying to make like a better, like a low calorie bar, presumably it restricted the amount of sugar you could use. Imagine that was the big, biggest restriction, right?

A Yeah, that was a big restriction. Um, I think we were always kind of looking at Skinny Cow and Weight Watchers having been the dominant, uh, diet brands in the category, and from the early days we refused to use the word diet because we thought to consumers that perceived like it lacked taste, ironically our first flavors did as well. Um, and then as we evolve the flavor profile, something that we believe wholeheartedly now and we didn't know when we launched is that to be an ice cream You have to have some indulgence. You have to have some chocolate chips or cookie dough. And once we unlocked that, we unlocked tremendous flavor. And then our ability, um, to evolve allowed us to lean into the fact that maybe 70 calories is too low. Maybe the benchmark's a hundred.

AI assessment note: “Yeah, that was a big restriction.”

The Exchanges

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