The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

David Rustiano no published score: no usable exchanges on raw tape, and a fair score needs 8+ record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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David Rustiano ▶ 6:38 · Advice Line with Sarah LaFleur of M.M. LaFleur · May 21, 2026

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q And when did you, when did you start the business?

A Like so many businesses, we started during COVID. My men's soccer leagues were shut down here in New Jersey, so I needed something to keep my mind and body occupied, so I went for a long run, and my hip flexor was sore. So when I got home, I jumped in the shower like normal, and I saw a bar of Irish spring in the soap dish that my wife had just put in there, and it has a little bit of a curve on the bottom, and it reminded me of- The Graston tool that my doctor, my physical therapist, who's now my business partner, used on my calf when I had a calf strain. So I started to scrape my hip flexor, and it felt great, and I worked my way down to my, my quads and my calves and my Achilles, and it was an immediate feeling of, of relief and recovery. So being the designer that I am, I jumped out of my shower, and I ran into my studio, and I started drawing logos and Google, you know, doing a Google search for real therapeutic massage soap, Um, and I realized that there was, there was nothing like it out there. So I, uh, wrote myself a little poor man's patent. And then a few days later, I called my partner, Dr. Dan, and, uh, he was interested. And we've, we've been running ever since.

AI assessment note: “Like so many businesses, we started during COVID.”

David Rustiano ▶ 7:47 · Advice Line with Sarah LaFleur of M.M. LaFleur · May 21, 2026

Answered produced feed D 5 · C 4 · P 5 · Cm 4 4.55

Q Nice. Okay. And this is sold through your website or do you sell in stores or what, where, where, where, where can people buy it?

A Sure. Uh, we, we do sell it at source soap.com. Most, I would say maybe 85 to 90% of our sales are direct to consumer, but we work with a lot of physical therapists and forward-thinking chiropractors and, um, athletic trainers and, Um, and they do sell it in their offices. We actually just, um, landed a deal to get our non-soap tool. Um, after we realized that people really embraced this idea of doing, you know, do-it-yourself muscle scraping, we made a lightweight tool that people could fly with, run with, travel with. It's not metal. It's TSA approved, and it's very lightweight. You know, we have a lot of people that run marathons, and they'll keep it in their vest while they're running, and they'll treat their muscles right there on the fly. So we released that, um, and we were in vitamin shop. So that's our biggest retailer to date.

AI assessment note: “we do sell it at source soap.com. Most, I would say maybe 85 to 90%”

The Exchanges

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