Q Tell me the story. How did you start this business?
A I mean, it started a while ago while on a family vacation. I went, wandered off onto a local beach and just saw it littered with all these plastic shampoo bottles, and I was shocked because all the narrative at the time was reducing plastic straws, plastic grocery bags, and no one was talking about the Plastic toiletry bottles that end up in our landfills every year. And so I got back to, I was in college at the time, got back to school and just started tinkering in my kitchen, uh, trying different formulations. We first made shampoo strips. So if you know, like Listerine mouthwash strips, we made shampoo in that form, but they would dissolve too quickly. Tried a bunch of different iterations, thousands of, of experiments later invented shampoo tablets.
AI assessment note: “got back to school and just started tinkering in my kitchen, uh, trying different formulations”