Q Builds a community, right? Because this is, this is a group of people who are, I mean, how many people do you meet who are like, I stand up paddleboarding rivers and, and, and, you know, whitewater. So, I mean, that's a community of people that you really want to cultivate and own.
A Right. Yeah. Yeah. I think that's good advice. Um, we definitely struggle to have people visualize themselves doing this because it seems there's, there's a barrier to entry in a bit. Um, but once people try it, They feel that sense of community. They understand what we're all about. They understand the adventure and the connection to themselves and the environment and other people in an expedition way. Um, You know, we're pretty limited in resources. We're, we're very small, so it's hard for us to know, do we invest that in going to shows and river events, or, um, when someone buys one of our 1400 dollar boards, we have, our, our customer retention rate has increased by, um, 60%, so we have a loyal following. It's, we just have such limited funding to know which way to focus our attention on the river community.
AI assessment note: “once people try it, They feel that sense of community.”