Q like, my skin, I think most Maybe not most, but like, I feel like at least a third of the human population has some reaction to things like, you know, and so this is really interesting to me because I imagine, right, a lot of people are allergic to things in perfumes and they stop using it. Tell me the, the idea behind it. Did you have this issue yourself?
A Yeah. So, you know, my background has been in the beauty industry, but then when I had my eldest child, um, He was born severely allergic and had also severe eczema, and so what we found was that he was just reacting to everything, so even clean, natural products we were getting reactions to, and it wasn't until we cut all fragrance out of our lives, including natural fragrances, that his skin began to clear up, so naturally we kind of started looking into, hey, what is it about Fragrance that is causing so many issues, and what we found is that fragrance ingredients in general, including natural ones, they contain a lot of allergens, and so it's not necessarily toxic, but if you're allergic to it, it's going to give you a reaction, and you know, because he also had multiple food allergies, from that journey, we had discovered, hey, if you exclude what he's allergic to, You know, we're still able to make great food. So, um, it's kind of a similar concept we were applying to fragrance, skincare, beauty.
AI assessment note: “when I had my eldest child, um, He was born severely allergic”