Q eventually you would settle on, on your sort of now iconic orange packaging. It really jumps off the shelves. Orange. It's just an orange box. Very few things on the packaging, but still, you need people to try it and to adopt it, because it's a new thing. Chickpea pasta, a little weird at the time. How did you get people to, to try it, to start to use it?
A Very similar to Becca, actually. We were extremely lucky to send a lot of free pasta to influencers, and it's actually so similar to Becca, right? We were not prescriptive, We really just wanted to put it out into the world, and we noticed that because it was so novel in part, and a lot of the content on social media was very focused on health and eating healthy, it's so easy to say, look how easy this swap is, using all the same recipes as regular pasta, and we noticed a lot of influencers that we would send free pasta to just excited to share it on their feed, and it would get a lot of engagement. And then a lot of people who buy our products were otherwise not buying pasta, and so we had to catch them outside of our sort of typical pasta space, and we noticed that end caps were just transformational for the long-term success.
AI assessment note: “We were extremely lucky to send a lot of free pasta to influencers”