Q did you land on this idea that this, um, the consumer who could afford the stroller was probably where you should target your energy because that was going to be the, sort of the, the way to create a sustainable business? Or, or did you ever think about, you know, sort of a, a lower end, uh, modular stroller, you know, much less expensive than the ones that you sell?
A Well, I was, I was, I had been semi-frustrated making product for mass market for most of my life, so it was like, we want to make the stuff, again, with, like, us as the target audience, we want to make what we like, and so it wasn't about, hey, we want to make something that costs us much so other people can't afford it, people think we're cool, it's like, no, these are the, this is the one we want, and this is what it costs. It's not, we always joke around, but it's not, like, we talked about gadgets you could put on the stroller, a certain, like, There's no gold. There's no fake chrome. There's no rhinestones. There's no, there's no anything that you don't need. So it's all the stuff you want, and this is kind of what it costs. And yeah, as a consumer, you've got different choices, but we weren't trying to do it to be a leader or anything. This is just what we felt the best product would be.
AI assessment note: “I had been semi-frustrated making product for mass market for most of my life”