Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q to pick up meals, they were also selling things like flour and butter and like household pantry staples, which is super cool. I mean, really creative, right? What, what are, what are some other things that you've been thinking about, even tactics that you're thinking about as you move forward to To kind of, you know, try and, and diversify your revenue streams and keep everything, you know, moving forward.
A I think that, you know, what you said about the direct-to-consumer e-commerce is really, you know, one of the most exciting things that's been happening here, and that, and that has happened here, and that it really goes back to mid-March, when we first realized we were going to have to start shutting down checks for a period of time that we didn't know how long it was going to be. All we knew is we need to find a way to keep buying seafood and getting seafood to people who want it. So it was actually an amazing experience. We had one of our teammates who was our culinary director named Lauren just suddenly have to start researching how to build an e-commerce business. And, you know, that had only really been a pie in the sky hope for us before then. So she started digging into the nuts and bolts and then Megan on our marketing team started figuring out how you market and advertise an e-commerce business, and it was almost like me and Luke in 2009 all over again because they're in this kind of pressure cooker, don't have time, don't have experience, just need to figure it out situation, and in seven days they had stood up this website. It was, it was a pretty heroic experience to be a part of.
AI assessment note: “direct-to-consumer e-commerce is really, you know, one of the most exciting things”
Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q survival at this point. You know, that there's a whole supply chain who count on, on your company to pull them through. Can you sort of explain why, I mean, Is that because the cruise ships and the casinos and the big restaurants are not ordering seafood that all these fishermen are going to you guys and saying, Hey, like, can you help us out? Is that basically what's happening?
A I mean, in, in some ways, like for the example of this spring, we started selling Debo's scallops. We'd never sold them before, but the guys that catch our lobster at that time of year, Also go out and catch scallops, and they didn't have a home for a lot of those scallops, so they said, you know, I know you normally don't buy this because you don't sell scallops in your restaurant, but I need a buyer, or I don't know what I'm going to do with them, and I don't know how I'm going to make my living during this particular season, and that was what made us realize that because we were going into people's home kitchens rather than into our Shacks, which aren't built to cook a variety of items, we could now have this seasonal rotation of what fishermen were catching at its absolute best, and at a time that they really needed a home for it. And yeah, those conversations really sparked the ingenuity on our side to say we can, you know, now that we're not limited to the four walls of the Luke's Lobster Shack in Manhattan, we can actually Do a whole variety of different things, and rather than being restricted to only reaching folks within a short radius of our shack, we can now get them to the entire country overnight. Um, that Constant interaction with fishermen and understanding what their situation was, what they needed from us was really what, what sparked our idea to pivot away fr…
AI assessment note: “I mean, in, in some ways, like for the example of this spring”
