Q of asleep at the wheel, and then they start to ramp things up again. How do you, because now you have attracted competitors, and even some of the big brands are looking at you and thinking, hmm, maybe we need to do some of this. How do you withstand that? How do you, how do you pivot to make sure that you stay sort of a leader in your category?
A Yeah, I mean, that's, that's the fun of it all, isn't it? Um, you know, people are always asking, especially investors, about what your moat is, and the reality is, in the CPG industry, having an actual moat is very hard. It's kind of non-existent. I mean, having your own manufacturing like Brian does, um, really can help, but that's extremely expensive, and so how do you build your moat? I think the way that we've gone about that is probably over-indexing a lot in what Is called brand marketing. So it's doing things like You know, multiple collaborations a month. It's doing partnerships with small artists. It's doing menu items across the country. It's doing pop-ups that you invest a ton of your team's time into. Um, it is doing really high quality customer service. It's doing, you know, a brand ambassador program across the country and making sure those brand ambassadors are really effectively communicating your brand values. And I think our number one core value at Fishwife is build with, with love.
AI assessment note: “the way that we've gone about that is probably over-indexing a lot in what Is called brand marketing”