Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q Yeah. I mean, I just put it on, right? And, and, uh, so what, tell me about what you're doing here.
A Absolutely. So, um, my husband and I, he's my other co-founder, um, we started the business, launched the collection in twenty-twenty-three, and so we design with, um, elevation and, like, an elevated lifestyle in mind. Um, and so we are bringing subtle colorways to the life jacket game. The industry's been stagnant for decades, um, just like you said, a utilitarian Kind of not so attractive life jacket is the first thing that people think of when they think of life jackets. And, um, it dawned on us that this is a huge blind spot in this industry and in this market. Um, and so when we launched the collection, we really wanted to speak to those leisure boaters and water enthusiasts that are not looking to go jet skiing and not looking for that like intense water sport, but really looking to carry on those family traditions and just enjoy time together. Out on the water.
AI assessment note: “we are bringing subtle colorways to the life jacket game”
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q Got it, okay, and how did you get into life, I mean, this is, did you come from a family of people going on boats?
A My husband did, yeah, so my husband grew up on the Mississippi River in Iowa, and, um, his father passed down All of, you know, his boating traditions to my husband. And so when we got married, you know, we started boating and we have two daughters. And so when we started taking them out, it really dawned on me as a parent that there isn't much choice as, as much as you think you have all these brands to choose from. A lot of them read very one note. And if you look deeper into the industry, a lot of them are under only five larger umbrella companies. Um, And I didn't love the way they looked. I felt like it was kind of an eyesore in this, the middle of this beautiful family moment. And, uh, we saw that there was an opportunity here, and very quickly after launching the first collection, we had rapid sales, and it's been growing, I feel lucky to say, you know, very quickly since then.
AI assessment note: “My husband did, yeah, so my husband grew up on the Mississippi River”
