Yuga Labs

“And so an enterprising startup that had been working on a actually it was a COVID vaccine app, you know, for verifying that you had a your vaccine card pivoted to being an NFT authenticator for an event like this. It's brilliant. Loved it. They're called token…”

“And so I think at the end of the day, it was some, somewhere around like 30,000 dollars is what we ended up spending to do this.”

“Really I think the vertical that we're most bullish in and that we think is most ripe for disruption is in the games industry, like we're talking about, where there's already single companies that are doing billions in digital assets that you know, are essenti…”

“I mean, at the time, we were so wildly profitable that, like, we didn't really need to raise, but we started thinking, okay, well, there's a couple of reasons to do this.”

“And so, and the other aspect that we baked in here was the idea that if you owned a Bored Ape and could prove that on the smart contract level, you had it in your Ethereum wallet, then you also had, by virtue of the terms, a full license to the commercial righ…”

“When we started Yugo Labs, I was approximately 40,000 dollars in medical debt, mostly.”

“A thousand dollars was, I think, what I put into the markets in 2017, which was like, you know, half my paycheck, so it was a pretty big deal.”

“We only pre-sold, I don't know, something like 300 to 500 of the NFTs.”

“We were like, no, you know, we're gonna price this 200 dollars an ape, and that way no one feels like they've gotten advantage over someone else, and we can try and create a club around this, a community.”

“Wiley and I were like, no, we've only ever owned one ape. We didn't even choose our apes, you know, and frankly, obviously we're never going to sell them.”

“So we do actually collect a two and a half percent royalty on, on the BUIC collection on OpenSea.”