Yolélé

3 statements across 1 episodes · 3 bullish · 0 bearish · 2 people on the record · first statement Aug 25, 2022 by Pierre Thiam · said 10 times in 1 episodes since 2022 · across every show →

Mentions by year

brought up most by Guy Raz (10)

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2022 10 mentions in 1 episode

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Everything said about Yolélé, oldest first

Aug 25, 2022 positive
Insight
Neglected indigenous African crops require active consumer branding to scale
“There's one thing I got right was I knew it needed to be branded. Those French, they branded their baguettes and that's how we're still eating it. They branded this broken rice to us and now I'm going to brand Fogneau and I'm going to make it Sexy”
Pierre Thiam Aug 25, 2022 ▶ 26:56 HIBT Lab! Yolélé: Pierre Thiam
Aug 25, 2022 positive
Assertion Open · timeframe Aug 2025
Yolélé’s custom milling equipment reduced fonio processing waste by fifty percent
“Now we not only eliminated the waste because at this stage of Fogno Processing. We still had close to 50% of waste, which is crazy. And now with the machine, they design a machine that not only eliminates that waste, but it really is also processing at a much …”
Pierre Thiam Aug 25, 2022 ▶ 34:49 HIBT Lab! Yolélé: Pierre Thiam
Aug 25, 2022 positive
Assertion Supported
Yolélé products are available in roughly 2,000 United States retail stores
“I think your products are now available in like 2000 stores in the U.S., Whole Foods and some Target stores as well and obviously online.”
Guy Raz Aug 25, 2022 ▶ 36:08 HIBT Lab! Yolélé: Pierre Thiam
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