YETI Tundra, every mention
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tap a year for its mentions
every year anyone Roy Seiders 4
Verbatim, from the transcripts: the passages where YETI Tundra comes up
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
- ▶ 54:32 Roy Seiders Yeah, we're launching 2008, and it was the Yeti Tundra, and we finally got to a place where this is a cooler that we built from the ground up, and we came out with, probably at the time, six or seven different sizes. 2 times in the scene
- ▶ 1:04:36 Roy Seiders Putting this Tundra into a digital format for the first time. 2 times in the scene