Wirecutter

“Which is not advised, because then no one can make a decision. Someone should be a majority owner.”

“The best podcast, the best books, the best everything is not capitalistic at scale. It still needs to be capitalistic. People need to afford their way of life and their tools, but that scale is something I'm really allergic to now.”

“By the fourth year, or the third year, it was making seven figures of profit.”

“The cadence of surfing too and like waves is really what informed Wirecutter's cadence, which is slow and clean and like impactful, as opposed to a bunch of like tiny little waves knocking all over the place in a messy way.”

“So I negotiated to give up all the launch sponsorship for 65% of the site, but I also had a clause in there saying that if I didn't feel like things were going well, I could basically leave and take the entire company with me.”

“And as a CEO, I never checked anything, like traffic, or I knew the size of the checks coming, but I didn't pay attention to anything except the quality of the work.”

“I pitched it for Wired, I pitched it to a lot of places, and nobody wanted to do it. And like so many good ideas, you can't get people to take it for free.”

“The affiliate program was, like, super cheap marketing for them, and it was designed to live on mom-and-pop Blogs. So they would have all these, like, cheesy widgets. If I'm, if like, some blogger wrote about something they like, and they could link on Amazon …”

“Is that number is actually wrong. It was a leak that was incorrect, but the times published it. It was more, but it wasn't an extraordinary amount.”

“The information is out there. On the tip of the tongues of the editors covering those beats. But the formats that were common in the business models attached to them encourage you to click on, like, 40 different articles about, say, TVs, for example. And then …”

“Say instead of a front of the book, a couple hundred dollars for review, we were offering several thousand dollars to do the same work.”

“When we sold about 60, and I think the sweet spot was under 30 in terms of everyone being on the same page culturally.”

“Now that you've got the top two or three, the next time you can introduce another 40, and you don't have to compare the new 50 to the previous 50, you just have to compare it to the current kings of the hill and see if they get dethroned. You now have tested a…”