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Whisker

7 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement May 5, 2025 by Brad Baxter · said 3 times in 1 episodes since 2025 · across every show →

Mentions by year

brought up most by Guy Raz (3)

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2025 3 mentions in 1 episode

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Everything said about Whisker, oldest first

May 5, 2025
Assertion Not checkable as stated
Whisker averaged 25% to 30% annual growth from 2005 to 2010
“Yeah, like from 2005 through 2010, I think on average about 25 to 30% per year.”
Brad Baxter May 5, 2025 ▶ 44:49 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Disclosure
Whisker generated approximately 80% of its sales direct-to-consumer
“I think we were doing about 80% direct to consumer, and international was maybe five to eight percent, something like that, and the rest was, you know, the small amount of retail that we had at the time, so yeah, direct to consumer is a huge part of our busine…”
Brad Baxter May 5, 2025 ▶ 57:09 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Disclosure
Baxter recognized he wasn't the right CEO to scale Whisker past $150M
“So it, for me, it was just recognizing that I'm not the guy that probably is the best person to take the business from, you know, a hundred and fifty million forward.”
Brad Baxter May 5, 2025 ▶ 59:18 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Assertion Not checkable as stated
Baxter's father refinanced his home to invest $35,000 for 35% of Whisker
“And so for 35,000 dollars which they actually had to refinance their home to get the cash for that 35,000 dollars, he got 35% of the business.”
Brad Baxter May 5, 2025 ▶ 21:51 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Assertion Not checkable as stated
Whisker generated no profit for its first five years in business
“There was no profit for the first five years.”
Brad Baxter May 5, 2025 ▶ 32:35 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Assertion Not checkable as stated
Whisker crossed $1 million in annual revenue in 2004
“2004 was the first year that we hit a million dollars, and that was a huge milestone for us.”
Brad Baxter May 5, 2025 ▶ 38:14 Whisker/Litter-Robot: Brad Baxter
May 5, 2025
Assertion Not checkable as stated
Whisker had sold approximately 50,000 Litter-Robot units by 2010
“By 2010, we had sold probably about 40 to 50,000 units.”
Brad Baxter May 5, 2025 ▶ 45:06 Whisker/Litter-Robot: Brad Baxter
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