Western Grace
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 22, 2024 by Mike Cessario · said 1 times in 1 episodes since 2024 · across every show →
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2024 1 mention in 1 episode
Everything said about Western Grace, oldest first
Jan 22, 2024 neutral
Cessario: Early alcohol brands succeed through bartenders and tastings, not brand marketing
“What I realized then was, with alcohol, so much of it isn't marketing. It's like this, Getting it into like the cool craft cocktail bars and getting bartenders on board and doing tastings. Like it wasn't really at that level about, you didn't have the money fo…”