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USPTO

2 statements across 2 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Sep 12, 2016 by Sara Blakely · across every show →

Everything said about USPTO, oldest first

Sep 12, 2016 positive
Insight
Blakely: Made-up product names perform better and are easier to trademark
“I'd read that made-up words do better for products than real words do, and they're easier to trademark, and even though it didn't actually have the K in it had still the K sound,”
Sara Blakely Sep 12, 2016 ▶ 14:22 Spanx: Sara Blakely
Jul 3, 2017 positive
Insight
Blakely: Made-up Product Names Perform Better and Are Easier to Trademark
“I'd read that made-up words do better for products than real words do, and they're easier to trademark”
Sara Blakely Jul 3, 2017 ▶ 14:58 Spanx: Sara Blakely (2017)
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