USDA

“I know that we can make school lunch that can even fit into the minuscule budget of the USDA reimbursement. If we know how to cook, and we do not buy fast food, if we buy the food from the people who are doing it right, and directly,”

“Even from before we had our first product, I know from a direct source that a representative of that industry actually reached out to a lobbyist and basically Said to, you know, ask that, ask the lobbyists to get Congress or the USDA to shut us down.”

“I was involved in the development of the USDA organic rule when I served on the Organic Trade Association.”

“And then we heard back after, I don't know how long, a month or two, That we were given 90% guarantee, or the banks was given 90% guarantee.”

“Even in the U.S., our models are predictive and accurate four to six months in In advance of when the USDA comes out with its numbers within like, 98 to 99% accuracy.”

“Each one of these meat sticks has the USDA legend on there. So we had a whole list of people to contact. And then we found one specific one in Missouri, in this very small farm town called Green Top, Missouri”

“They're actually like extraordinarily specific specifications that the USDA puts out for every item, bananas, apples, oranges. There is strict guidelines on, you know, what falls into what tier. If you look at apples, for example, there's extra fancy, fancy, Y…”

“Cause we actually started the business only doing organic produce. In part, I think it was because, you know, I thought that starting organic would kind of give us more of the quality credibility, but the real answer is there's not a list of all conventional f…”

“That we were given 90% guarantee, or the banks was given 90% guarantee.”

“The USDA dropped that definition in 2016, so essentially you can go to the supermarket, find on the shelf A product that not necessarily meet the standards of grass fed and grass finished.”