TerraCycle

“And it turns out it's because there is, while there's massive supply, there's in fact negative demand. And so in this worm poop concept, the simple business model was, wait a minute, we can get paid for the input, because that's in a way the definition of garb…”

“Recycling is a band-aid, right? And it's better than landfilling and incineration. It's a step in the right direction. You know, reuse is an even better step than recycling. But in the end, the only answer is going to be a significant reduction of buying thing…”

“We've put all of our profits and investment into our third division, which is called Loop, and it's all about transitioning from disposability to reusability.”

“This year, you know, we'll do about 75 or eighty million in revenue, somewhere between those two numbers.”

“So the heights are the same, diameter is the same, the tread on the cap is the same. So you could do effectively mass production of mixed-use soda bottles, and that way the cases all look the same, everything was moving out, it worked nicely on the shelf”

“By then, so we had grown up to about six million in, in revenue on doing worm poop.”

“And if Loop were to really succeed in a grand way, our first division, which is focused on recycling, would disappear.”

“If we become a consumer product company, where our role is to make products from garbage, then the business hero of that equation is the product, which means we're going to have to find the very best inputs so that we can make the very best product.”

“And since we couldn't afford a tunnel, like a heat tunnel to do this, we built this little rig where, imagine four hair dryers are placed on, like, this plywood pointing in a center direction, and if you dip the bottle into this hair dryer tunnel just right, i…”