Tecovas

“I did have to reduce the workforce. I think we had 70 employees at the time, and we did a reduction in force of about 20. And then we lowered everyone's salary as well. And then I had to raise it, kind of an emergency round that summer.”

“We have 42 stores in 20 states.”

“All in on branding and inclusive of basic web design. I think I paid 15 or 17,000 dollars, and that included.”

“I had about a 100,000 dollars.”

“And we didn't cut any orders. You know, we kept making stuff. We had, you know, we raised money to make sure we could pay for inventory.”

“Turned it on, sent four or 5000 emails out, and had 20,000 dollars of sales in the first day so about a hundred, you know, 80 to a hundred pairs, I forget.”

“The last brand that was started was started 20 plus years prior. The brand before that was probably started 20 plus years prior, if not 50, and then there's got some hundred, 150 year old brands out there.”

“We did about a little under two million the first year, 13 the second, and it was coming into that third full year in business, 2018, that we were clearly making a pretty big splash,”

“I probably took on 30,000 dollars of credit card debt. I don't think I even erased for three years.”

“There was a combination of there not being any other, I think, Western boot brands advertising at the time, and us having a really compelling value proposition, and candidly, man, we had product market fit, and people loved the boots,”

“The D to C myth is that you can, you skip the wholesale markup and you can charge a lower price. You know, the reality is the increase in marketing cost, the increase in G and A that you have to have to operate both as a retailer and a brand. It's a very costl…”

“I had this almost illogical aversion to pre-orders because I wanted the whole experience of Tecovas to always be fast and free and amazing, and so I didn't want to subject the consumer to uncertainty”

“Yeah, the first boots were designed in Microsoft Paint.”

“We'll, we'll definitely exceed three hundred million in net sales this year.”

“It was about a 200,000 dollar minimum.”

“I mean, we'd gone from, I think we did, went from 80 to a hundred forty million in revenue between twenty-twenty and twenty-twenty-one, and it was so clear that the company was on a good track again post-COVID.”

“I had seen their launch playbook, and they had created this, actually this open source email gathering tool that I think they had gathered like a 100,000 emails for before they launched, and so I found the code for it, And put Decovis on it. And, you know, tha…”