Sweetwater

“And so we know the first call or two with the customer would be a very long call. Our average talk time was 20 to 30 minutes, because we would start to develop a relationship, understand how they're going to use it, what they're going to use it with”

“And the other thing about being in Indiana, we can reach 38% of the United States in one day.”

“We were selling equipment for streaming church services. We were selling guitars for first-time owners, and our business that year grew by 40%.”

“And so my best friend, who's an attorney, and I went to about 18 different individuals in Fort Wayne and said, we want to buy the company back. Would you loan me 50? Would you loan me a hundred? One guy loaned me a million dollars.”

“Unlike myself, most of them come to us with a four year music technology degree, huh? And then we put them through what we call Sweetwater University, and Sweetwater University is 13 weeks of eight hours a day where they're learning all kinds of stuff. You kno…”

“Frankly, in your first year, you're probably gonna make 75 to 80, 85,000 dollars. In your second or third year, you're well into six figures. You know, we have people that are making nearly a half a million dollars now.”

“We went from no guitars to selling over a thousand guitars every day.”