skin therapist
also referred to as: skin therapists
4 statements across 2 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Oct 24, 2016 by Jane Wurwand · across every show →
Everything said about skin therapist, oldest first
Oct 24, 2016 positive
Wurwand: Dermalogica Needed a Full Product Line to Win Therapists
“Well, because we needed to go in with a full footprint. If we went in with one or two products, we couldn't Capture a skin therapist's attention and say, you need to use this exclusively in your room, and you need to sell this to your clients. It wouldn't have…”
Apr 23, 2018
Wurwand: International Dermal Institute's original goal was training estheticians for financial independence
“The plan was to train the professional Skin therapist, then called an esthetician, and we were going to take everyone who was licensed, and we were going to bridge it to the two-year training that we felt would bring them up to a level of proficiency where the…”
Apr 23, 2018 positive
Wurwand: Skincare brands need a full product suite to win professional therapists
“Well, because we needed to go in with a full footprint. If we went in with one or two products, we couldn't Capture a skin therapist's attention and say, you need to use this exclusively in your room, and you need to sell this to your clients. It wouldn't have…”
Apr 23, 2018 positive
Dermalogica committed exclusively to professional skin therapist distribution
“No, no. Because I'm a skin therapist. We knew that this was an educated sale. It had to be people that understood the skin. And also, these were the people that brought us to the party. And my mum, another piece of advice she gave me was, you leave the party w…”