Sierra Nevada

“And Ken and his family own 100% of Sierra Nevada, but making money and becoming rich from beer was far from Ken's ambition.”

“At the end of 2018, the campfire destroyed the town of Paradise, California, which is the next town over from Chico, and about 60 employees of Sierra Nevada lost their homes.”

“Realize we were not able to make batch after batch taste the same. They weren't bad. They were just you know, pale ale three was actually pretty good, I remember, and we were bottling a little bit and sharing it with friends, saying, I think we're there, we're…”

“But today, his company is the third largest craft brewery In the US, after Boston Beer Company and Yenling.”

“Ken responded with a relief fund, and Sierra Nevada brewed a special beer called the Resilience IPA. All proceeds from that beer were donated to the long-term relief effort.”

“So it's, yeah, it's been you know, one of the most difficult and stressful weeks in our existence. I've had a lot of them over 40 years. You know, there's been a lot of sleepless nights, but this is sort of at the pinnacle of, you know, things for us to have t…”

“When I opened, I mentioned, I think there were six of us, and the five other craft brewers that opened in that same era have all failed. Today, I'm the last man standing, so we all sort of had an equal shot at it, I guess.”