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Samuel Adams

includes Samuel Adams Boston Lager, Samuel Adams Utopias, Samuel Adams Nitro

9 statements across 3 episodes · 3 bullish · 2 bearish · 1 people on the record · first statement Oct 31, 2016 by Jim Koch · said 73 times in 15 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Guy Raz (43), Jim Koch (27), Zach Rolland (2), Gary Hirshberg (1)

tap a year for its mentions
001543082016201720182019202020212022202320242025episodesmentions
0482016201720182019202020212022202320242025episodes it came up in
001042082016201720182019202020212022202320242025episodesmentions per episode
2025 2 mentions in 1 episode
2024 28 mentions in 8 episodes 4 per episode
2022 7 mentions in 1 episode
2021 2 mentions in 1 episode
2020 2 mentions in 1 episode
2018 1 mention in 1 episode
2017 15 mentions in 1 episode
2016 16 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Samuel Adams, oldest first

Oct 31, 2016
Assertion Not checkable as stated
Koch faced a 95% rejection rate when pitching Samuel Adams to bars
“I probably got, you know, 95% rejection, so I'd make 20 calls to get one account.”
Jim Koch Oct 31, 2016 ▶ 22:34 Samuel Adams: Jim Koch
Oct 31, 2016 positive
Assertion Contradicted
Koch: Samuel Adams reached $1M in revenue in just five months
“Five months.”
Jim Koch Oct 31, 2016 ▶ 23:19 Samuel Adams: Jim Koch
Oct 31, 2016 negative
Assertion Not checkable as stated
Koch: All five Boston beer distributors rejected Samuel Adams at launch
“Well, there were five beer distributors in Boston. I went to each one of them. They all turned me down.”
Jim Koch Oct 31, 2016 ▶ 16:26 Samuel Adams: Jim Koch
Oct 31, 2016 positive
Assertion Supported
Koch: Samuel Adams was voted Best Beer in America in six weeks
“Six weeks after Sam Adams came out. It got picked as the best beer in America.”
Jim Koch Oct 31, 2016 ▶ 19:50 Samuel Adams: Jim Koch
Jul 24, 2017
Assertion Not checkable as stated
Koch: Early Samuel Adams Sales Had a 95% Rejection Rate
“I probably got, you know, 95% rejection, so I'd make 20 calls to get one account.”
Jim Koch Jul 24, 2017 ▶ 23:03 Samuel Adams: Jim Koch (2017)
Jul 24, 2017
Assertion Supported
Samuel Adams reached $1 million in sales within five months
“Five months.”
Jim Koch Jul 24, 2017 ▶ 23:51 Samuel Adams: Jim Koch (2017)
Jul 24, 2017 negative
Assertion Not checkable as stated
Koch: All five Boston beer distributors rejected Samuel Adams at launch
“Well, there were five beer distributors in Boston. I went to each one of them. They all turned me down.”
Jim Koch Jul 24, 2017 ▶ 16:55 Samuel Adams: Jim Koch (2017)
Jul 24, 2017 positive
Assertion Supported
Koch: Samuel Adams was named Best Beer in America six weeks post-launch
“Six weeks after Sam Adams came out. It got picked as the best beer in America.”
Jim Koch Jul 24, 2017 ▶ 20:19 Samuel Adams: Jim Koch (2017)
Aug 8, 2024
Assertion Not checkable as stated
Koch: Boston Beer secured all 100 target Boston bars within one year
“We, our whole market when I started was a list of 100 bars in the whole world. That was what we cared about, was those 100 bars that were in the right pockets in Boston. We only had one truck to deliver the beer, so we couldn't go all over creation, but we foc…”
Jim Koch Aug 8, 2024 ▶ 4:38 Advice Line with Jim Koch of Boston Beer Company
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