Roy Seiders

6 statements across 1 episodes · 3 bullish · 1 bearish · 1 people on the record · first statement Aug 24, 2026 by Roy Seiders · across every show →

On the record as a speaker too: Roy Seiders's record, appearances and statements → this page counts the times other people say the name.

Everything said about Roy Seiders, oldest first

Aug 24, 2026 positive
Assertion Not checkable as stated
All 20 focus group participants remembered the name YETI out of 10 options
“I went back to the same group of 20 people, like, two weeks later, and I had one question. I said, hey, out of my list of 10 names, which ones can you remember? That's the only question I had, and all 20 people, they could remember maybe one or two names at Be…”
Roy Seiders Aug 24, 2026 ▶ 39:11 YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Aug 24, 2026 negative
Opinion
Ordinary coolers broke down so often they were effectively disposable seasonal products
“Putting them on the boats has really exposed me to kind of the frustrations of ordinary coolers falling apart. When you our daily abuse and our daily wear and tear, the hinges would break, the latches would snap, and I think this was kind of my light bulb mome…”
Roy Seiders Aug 24, 2026 ▶ 13:59 YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Aug 24, 2026 positive
Assertion Supported
YETI's sales grew from $100 million to $400 million in 18 months
“And we went from a hundred million to four hundred million. In a matter of 18 months.”
Roy Seiders Aug 24, 2026 ▶ 1:18:27 YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Aug 24, 2026
Insight
Simple insulated cups offer a significantly larger market opportunity than insulated bottles
“Just so happens a real simple cup design, that market opportunity is so much bigger than bottles.”
Roy Seiders Aug 24, 2026 ▶ 1:18:08 YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Aug 24, 2026
Assertion Partly supported
YETI reached $100 million in sales exclusively from hard coolers
“So to kind of set the stage, Yeti grew to a hundred million in sales just on hard coolers alone.”
Roy Seiders Aug 24, 2026 ▶ 1:15:28 YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Aug 24, 2026 positive
Insight
Independent retailers needed premium coolers to earn viable square-footage margins
“A small sporting goods store with limited square footage, they can't make any money off of a 40 dollar cooler, you know... It's all about, at these small shops, it's inventory turns, you know, Dollars generated per square foot, and so here we are, we showed up…”
Roy Seiders Aug 24, 2026 ▶ 44:51 YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
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