Pitchfork

“They asked me to name a price and I, so I went, oh my God, I wonder how much. So I just pulled out the biggest number that I could think of, which was 500 dollars a month.”

“Yeah, it would have been something like that because by 2005, yeah, we probably had something like six employees at that point.”

“These were both things that Condé decided weren't worth, you know, the ROI, basically.”

“It brought in a staggering amount of traffic. We handily broke that 5000 mark in the day that review came out”

“Once that started to happen, I started to go, I have so much music here that I can't cover myself. Maybe if I put out, like, you know, a post on the website, I can find other people I can send these CDs to, they can write about it, and maybe we can, like, real…”

“Considering how most people interact with and engage with new music discovery now through algorithms primarily, that it still has significant influence in the world of music journalism and music listeners.”

“I was very fortunate to be able to establish Pitchfork at a time when there was zero competition. There was nothing on the web for these artists.”

“And unfortunately that was also the point at which I realized when I realized that pitch work could break careers, could like break artists in the bad way. I was like, yeah, that really gave me pause because the reaction to that, I did not, I mean, I didn't, E…”

“I don't think we were even incorporated officially until, like, 2004.”

“And that, I think that, that kind of UK sensibility of me, of the UK music press, was one of the things that really influenced me to kind of be cattier or more vicious early on.”

“If that had just been, you know, a pretty straight face, you know, if it had read like any other music journalism, I don't think people would have even really necessarily noticed us.”

“By staying mid-sized and not trying to scale up and not trying to compete with the Lollapalooza's and Coachella's and Bonnaroo's we were able to manage to make it profitable, break even. So no, it wasn't a big, it was probably, it might've been 10% of our over…”

“By that time we had. 50 some employees.”