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Parachute Home

also referred to as: parachute

15 statements across 2 episodes · 5 bullish · 2 bearish · 1 people on the record · first statement Feb 5, 2024 by Ariel Kaye · said 27 times in 4 episodes since 2024 · across every show →

Mentions by year

brought up most by Guy Raz (22), Ariel Kaye (5)

tap a year for its mentions
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023202420252026episodes it came up in
0051.5103202420252026episodesmentions per episode
2026 1 mention in 1 episode
2024 26 mentions in 3 episodes 9 per episode

every mention, scene by scene, with the transcript →

Everything said about Parachute Home, oldest first

Feb 5, 2024 neutral
Assertion Not checkable as stated
Kaye: Early DTC brands scaled with minimal marketing spend in 2014
“Being first to market, launching in 2014, you know, the market was not nearly as saturated as it was today. I mean, you could get to decent scale spending relatively little marketing dollars.”
Ariel Kaye Feb 5, 2024 ▶ 1:10:07 Parachute Home: Ariel Kaye
Feb 5, 2024
Assertion Supported
Kaye: Approximately 40% of people do not use a top sheet
“One of the things that I learned is that about 40% of people do not use a top sheet.”
Ariel Kaye Feb 5, 2024 ▶ 25:54 Parachute Home: Ariel Kaye
Feb 5, 2024 positive
Assertion Not checkable as stated
Kaye: A short Wall Street Journal blurb sold out Parachute's initial inventory
“We had this blurb in the Wall Street Journal that really put us on the map. I mean, it was maybe three sentences in a larger story, and we sold out of everything.”
Ariel Kaye Feb 5, 2024 ▶ 49:45 Parachute Home: Ariel Kaye
Feb 5, 2024
Assertion Supported
Kaye: Parachute raised nearly $1 million in 2014
“I was able to close some additional investors there, and all of a sudden, I had raised almost a million dollars.”
Ariel Kaye Feb 5, 2024 ▶ 49:18 Parachute Home: Ariel Kaye
Feb 5, 2024 positive
Disclosure
Kaye stepped down as Parachute CEO in 2023 for creative focus
“Also at the beginning of this year, I actually stepped down as CEO, and I passed the baton to our former COO, and It's also allowed me to get back to the parts of the business that I love which is the creative side of everything”
Ariel Kaye Feb 5, 2024 ▶ 1:08:13 Parachute Home: Ariel Kaye
Feb 5, 2024 neutral
Disclosure
Kaye signed a Parachute term sheet during her 2018 wedding weekend
“On my way to my rehearsal dinner, I signed a term sheet, and two weeks later, I opened a store in New York City, and a week later, I found out I was pregnant. May 2018 was a busy month.”
Ariel Kaye Feb 5, 2024 ▶ 1:03:34 Parachute Home: Ariel Kaye
Feb 5, 2024 positive
Assertion Not publicly verifiable
Kaye: Parachute was the first podcast advertiser on Pod Save America
“We were actually the first podcast advertiser on Pod Save America, and that changed our business.”
Ariel Kaye Feb 5, 2024 ▶ 54:58 Parachute Home: Ariel Kaye
Feb 5, 2024 positive
Assertion Supported
Kaye: Parachute generated about $1 million in sales in its first year
“About a million.”
Ariel Kaye Feb 5, 2024 ▶ 59:14 Parachute Home: Ariel Kaye
Feb 5, 2024
Assertion Supported
Kaye: The bedding market was a $30 billion unbranded industry in 2012
“Oh my gosh, this is a thirty billion dollar market with these products that had no name. There was marketing gimmicks like thread count, which have no indication of quality whatsoever.”
Ariel Kaye Feb 5, 2024 ▶ 15:26 Parachute Home: Ariel Kaye
Feb 5, 2024 negative
Assertion Not checkable as stated
Kaye: Building a custom CMS before Shopify was a $40,000 mistake
“And we actually quickly had to move on to Shopify, and it was about a almost 40,000 dollar mistake.”
Ariel Kaye Feb 5, 2024 ▶ 43:21 Parachute Home: Ariel Kaye
Feb 5, 2024
Assertion Supported
Kaye: 90% of home textile purchases were offline when Parachute launched
“This is a category where historically, 90% of purchases were made offline when I started this brand.”
Ariel Kaye Feb 5, 2024 ▶ 59:51 Parachute Home: Ariel Kaye
Aug 29, 2024 positive
Disclosure
Kaye: Monthly co-marketing giveaways were Parachute's fastest early audience growth channel
“There was a period of time where we tried to do those every month because it was the quickest and easiest way for us to grow our follower count, whether it was on social media or our email list.”
Ariel Kaye Aug 29, 2024 ▶ 27:29 Advice Line with Ariel Kaye of Parachute Home
Aug 29, 2024 negative
Assertion Not checkable as stated
Kaye: Parachute Scaled Back Furniture Category Over Logistics and Margins
“We gave it a go for about a year and we still do sell some bed frames. But it quickly just became clear that, you know, the supply chain, the logistics, the White glove delivery that brought strangers into the homes of our customers. I mean, there was a lot go…”
Ariel Kaye Aug 29, 2024 ▶ 2:46 Advice Line with Ariel Kaye of Parachute Home
Aug 29, 2024
Assertion Not checkable as stated
Kaye: VCs initially rejected Parachute's pitch for a billion-dollar bedding brand
“I would say you spend a third of your life in bed. There is no brand in this category. I'm going to start with sheets, but I'm going to build a massive brand. We're going to be a billion dollar business, and there is no one doing this. This is like, this is sp…”
Ariel Kaye Aug 29, 2024 ▶ 49:14 Advice Line with Ariel Kaye of Parachute Home
Aug 29, 2024
Insight
Kaye: Founders can take non-strategic capital and hire distribution talent
“You could take capital that's less strategic and hire someone who is incredible at distribution and hire two or three people to fill those roles that could help you, whether it's on the marketing front, thinking about D to C, how to get to consumers, you know,…”
Ariel Kaye Aug 29, 2024 ▶ 12:10 Advice Line with Ariel Kaye of Parachute Home
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