non-alcoholic beer

5 statements across 1 episodes · 4 bullish · 1 bearish · 1 people on the record · first statement Nov 18, 2024 by Bill Shufelt · across every show →

Everything said about non-alcoholic beer, oldest first

Nov 18, 2024 bullish

Insight

Shufelt: Non-Alcoholic Beer Unlocks New Occasions Instead of Cannibalizing Sales

“Non-alcoholic beer, I was telling them is something that, that people are still going to drink their beer or their cocktail, like one night a week when they go out to dinner or do something fun. But this is a beer. People are going to drink seven nights a week…”

Bill Shufelt Nov 18, 2024 ▶ 46:55 Athletic Brewing Company: Bill Shufelt

Nov 18, 2024 bullish

Assertion Supported

Shufelt: Non-alcoholic beer exceeds 10% share at certain national retailers

“And there's certain channels and national retailers where non-alcoholic beer is now over 10% of all beer.”

Bill Shufelt Nov 18, 2024 ▶ 59:30 Athletic Brewing Company: Bill Shufelt

Nov 18, 2024 negative

Opinion

Shufelt: Non-alcoholic beer was radioactive for major brewing companies' flagships

“From a branding perspective, it was a totally radioactive category for any major beer company to put their flagship in.”

Bill Shufelt Nov 18, 2024 ▶ 18:20 Athletic Brewing Company: Bill Shufelt

Nov 18, 2024 positive

Assertion Not checkable as stated

Shufelt: Early surveys showed 55% would drink great non-alcoholic beer

“And I found typically with, like, 55% frequency, people would drink a great non-alcoholic beer if it existed.”

Bill Shufelt Nov 18, 2024 ▶ 20:07 Athletic Brewing Company: Bill Shufelt

Nov 18, 2024 bullish

Prediction Open · timeframe Nov 2029

Shufelt: Non-alcoholic beer will account for over 50% of beer consumption

“In my head, I think it's going to be over 50% of beer.”

Bill Shufelt Nov 18, 2024 ▶ 1:00:56 Athletic Brewing Company: Bill Shufelt

non-alcoholic beer

Everything said about non-alcoholic beer, oldest first

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