Nextdoor

“We were spending zero on marketing.”

“I think we probably made a mistake not thinking about how to bring small businesses into the conversation from the beginning.”

“But now with the new Nextdoor, we have 3500 local publishers that are publishing 50,000 articles a week, and they're real journalists.”

“Prakash in particular said, as the person writing the majority of the code, he said, I'm sitting on my hands and not writing a line of code until you can prove to me with user feedback that whatever idea we have, is something that's worth building.”

“When you choose an indirect business model and an indirect business model is when you're not asking your primary users to pay you directly, you are making money indirectly through advertising or through some other means. When you're building that kind of busin…”

“And today, of our hundred million verified neighbors, twenty-five million use Nextdoor every week.”

“And he slides over a piece of paper and says, read this. And I look at it, and it's a poem. Actually, one of my favorite poems. He probably didn't know that, but it's If by Rudyard Kipling. And it was a very powerful way for him to say, I don't think you can g…”

“That's been 30%, roughly, of all the content on Nextdoor since inception.”

“We created neighborhood guidelines. You can't discuss national politics. If you do, you can get reprimanded, right? You can get disciplined, right?”

“Particularly in a world of AI, where most consumers are going to go to one place, ask a question, and everything's going to be taken care of behind the scenes. It's not going to be, You go to Google, you get 15 links, you click on all of them, you hit back, yo…”

“When we started Nextdoor, in the Pew report on community in America said, 30% of Americans could not name a single neighbor by name.”

“We have 335,000 distinct neighborhoods that use Nextdoor, and we needed to build a system that would be flexible enough that all of those neighborhoods could feel authentic to themselves.”

“I also think no one has won local. Google hasn't. Meta hasn't. Apple hasn't. Amazon hasn't, right?”

“Before we uncloaked publicly, we wanted to be sure that we were on to something, and when we launched nationally, we had a 176 neighborhoods Using Nextdoor.”