natural channel
2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Sep 2, 2024 by Ben Goodwin · across every show →
Everything said about natural channel, oldest first
Sep 2, 2024 negative
Ben Goodwin: Over-optimizing for natural grocers hurts a brand's mainstream expansion
“Because I think a lot of times brands from a advertising perspective and a flavor profile perspective will Over will over leverage their product to be successful in the natural channel, and then it really struggles to gain traction in mainstream channels.”