Marla Beck

6 statements across 1 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Oct 24, 2022 by Marla Beck · across every show →

On the record as a speaker too: Marla Beck's record, appearances and statements → this page counts the times other people say the name.

Everything said about Marla Beck, oldest first

Oct 24, 2022
Assertion Supported
Marla Beck: 80% of beauty purchases stayed in-store until COVID
“I mean, in beauty, 80% still bought in stores until COVID hit, and so the adoption of beauty onto e-commerce really, you know, took a lot longer than we ever imagined in 99.”
Marla Beck Oct 24, 2022 ▶ 1:04:41 Bluemercury: Marla and Barry Beck
Oct 24, 2022
Assertion Not checkable as stated
Marla Beck: Bluemercury's e-commerce represented under 1% of sales in 2001
“Less than one percent.”
Marla Beck Oct 24, 2022 ▶ 38:26 Bluemercury: Marla and Barry Beck
Oct 24, 2022
Disclosure
Barry Beck: Bluemercury Founders Formed Separate Entity to Acquire First Store
“They rejected it, and in fact, what they said was, if you want to buy the store, Barry and Marla, buy it with your own money. And what we did was we formed a company called 29 Street Partners. We, Marla lived on 29 Street, and we caused that company to acquire…”
Barry Beck Oct 24, 2022 ▶ 33:43 Bluemercury: Marla and Barry Beck
Oct 24, 2022 neutral
Disclosure
Barry Beck: Bluemercury founders sold equity in 2006 to de-risk personally
“Candidly speaking, we wanted to rebalance our risk equation. And so that, yeah, that we were interested in selling some of our stock to fuel our lifestyle because we poured our entire life into this business.”
Barry Beck Oct 24, 2022 ▶ 58:25 Bluemercury: Marla and Barry Beck
Oct 24, 2022 negative
Insight
Marla Beck: Digital try-on technology cannot replace in-person cosmetic testing
“Beauty always lagged because of this desire to try and feel texture, and there's colors that you need to try, and no matter what you Do the try on technology is just not the same as the real thing.”
Marla Beck Oct 24, 2022 ▶ 1:04:56 Bluemercury: Marla and Barry Beck
Oct 24, 2022 positive
Insight
Marla Beck: Conglomerate acquisitions of indie brands created barriers protecting Bluemercury
“All of these independent brands were purchased by L'Oreal, by Estee Lauder, and Shiseido. So, overnight, we were then in business with the big companies, and that did two things for us. It provided a wall around us for new entrants, because the indie brands di…”
Marla Beck Oct 24, 2022 ▶ 52:04 Bluemercury: Marla and Barry Beck
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