Kurt Listug

9 statements across 1 episodes · 2 bullish · 1 bearish · 2 people on the record · first statement Jan 26, 2026 by Kurt Listug · across every show →

On the record as a speaker too: Kurt Listug's record, appearances and statements → this page counts the times other people say the name.

Everything said about Kurt Listug, oldest first

Jan 26, 2026 positive

Assertion Not publicly verifiable

Listug: Taylor Guitars' brand magazine exceeded 300,000 circulation

“And it grew to over 300,000 circulation, which is bigger than any guitar magazine.”

Kurt Listug Jan 26, 2026 ▶ 51:21 Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Jan 26, 2026 neutral

Assertion Not checkable as stated

Taylor: Company canceled $50M in orders to avoid post-COVID retail glut

“Kurt and his sales team got on the phone and spent four months canceling from our end, fifty million dollars worth of orders, knowing that those aren't real orders.”

Bob Taylor Jan 26, 2026 ▶ 1:03:00 Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Jan 26, 2026

Assertion Not checkable as stated

Taylor Guitars founders accidentally bought shop without its name or phone number

“We had to borrow the money from our folks, but actually, we didn't find out until after we bought it that it didn't include the name. We found out as soon as we signed the papers that we weren't getting the name and then we weren't going to have the phone numb…”

Kurt Listug Jan 26, 2026 ▶ 11:54 Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Jan 26, 2026

Assertion Not checkable as stated

Listug: Founders valued Taylor Guitars at $100,000 to buy out third partner

“We'd value the business at 100,000 dollars, and Steve owned it, 30%, so we each borrowed 15,000 dollars.”

Kurt Listug Jan 26, 2026 ▶ 35:56 Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Jan 26, 2026 neutral

Disclosure

Listug: Bob Taylor and Kurt Listug work for free post-ESOP transition

“We're both on the board. We're co-chairs of the board. And I work every day. I still come in all the time. Yeah, we work for free.”

Kurt Listug Jan 26, 2026 ▶ 1:05:58 Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Jan 26, 2026 negative

Assertion Not checkable as stated

Listug: Switching to weekly employee wages quickly drained Taylor Guitars' cash

“I came to the conclusion that actually, we should actually employ everyone rather than, you know, their commission when they finish work by the end of that year. So having to pay everybody every week. You know, two and a half months later, we were out of money…”

Kurt Listug Jan 26, 2026 ▶ 16:00 Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Jan 26, 2026 neutral

Insight

Listug: Celebrity product placements build cumulative brand equity, not direct sales

“And you know, things like that don't directly impact sales. It's more like an impression, and all the impressions add up over time.”

Kurt Listug Jan 26, 2026 ▶ 40:44 Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Jan 26, 2026 bullish

Assertion Not checkable as stated

Listug: Taylor Guitars doubled its revenue in first year following partner buyout

“So we went into debt again, but we're excited, and then that first year, the business doubled.”

Kurt Listug Jan 26, 2026 ▶ 36:07 Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Jan 26, 2026

Assertion Not checkable as stated

Taylor Guitars co-founders pooled $10,000 to acquire their original guitar shop

“So we actually put together 10,000 dollars all together between the other partner, Bob, and myself, and we bought it, and the rest of the money was our working capital.”

Kurt Listug Jan 26, 2026 ▶ 12:53 Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon

Kurt Listug

Everything said about Kurt Listug, oldest first

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