Ken Grossman

14 statements across 1 episodes · 3 bullish · 1 bearish · 2 people on the record · first statement Mar 30, 2020 by Guy Raz · said 7 times in 6 episodes since 2020 · across every show →

On the record as a speaker too: Ken Grossman's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (5), Sam Calagione (2)

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2022 2 mentions in 1 episode
2020 5 mentions in 5 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Ken Grossman, oldest first

Mar 30, 2020 positive
Assertion Supported
Ken Grossman and His Family Own 100% of Sierra Nevada
“And Ken and his family own 100% of Sierra Nevada, but making money and becoming rich from beer was far from Ken's ambition.”
Guy Raz Mar 30, 2020 ▶ 5:03 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020
Assertion Supported
Grossman Had Zero Commercial Brewing Experience When Starting Sierra Nevada
“Yeah, who had no experience in the brewing industry. You know, we'd never worked a day for a brewery or a beer distributor or anything like that, so.”
Ken Grossman Mar 30, 2020 ▶ 26:47 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020
Disclosure
Ken Grossman and His Wife Cleaned Their Building in Lieu of Rent
“Well, we couldn't pay the rent some months, and so we worked out a deal where we'd be the janitors for the For the place in lieu of rent, so Katie and I did that for a while.”
Ken Grossman Mar 30, 2020 ▶ 16:34 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020
Assertion Supported
Sierra Nevada's Initial Business Plan Projected a $50,000 Startup Cost
“The original one, I think, called for 50,000 dollars total, and went to banks”
Ken Grossman Mar 30, 2020 ▶ 25:41 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020
Assertion Not checkable as stated
Grossman Took Double His Co-Founder's Salary Due to a Workload Disparity
“At one point, it became a critical issue between us, and we did end up adjusting compensation, so I was making I don't know, double what he was making, and so we did try to address it, but, you know, as the business grew, and the value of the business grew, an…”
Ken Grossman Mar 30, 2020 ▶ 53:18 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020 positive
Assertion Supported
Sierra Nevada Donated All Resilience IPA Proceeds to Camp Fire Relief
“Ken responded with a relief fund, and Sierra Nevada brewed a special beer called the Resilience IPA. All proceeds from that beer were donated to the long-term relief effort.”
Guy Raz Mar 30, 2020 ▶ 1:05:13 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020 negative
Disclosure
COVID-19 Onset Marked the Most Stressful Period in Sierra Nevada's History
“So it's, yeah, it's been you know, one of the most difficult and stressful weeks in our existence. I've had a lot of them over 40 years. You know, there's been a lot of sleepless nights, but this is sort of at the pinnacle of, you know, things for us to have t…”
Ken Grossman Mar 30, 2020 ▶ 4:11 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020
Disclosure
Grossman Passed on an Opportunity to Buy an Established Bike Shop
“And I had the, I guess, the early opportunity right when I was committing to build the brewery to actually buy one of the bike shops I had worked in. The owner was getting out of the business and he would have sold it to me probably preferentially if I said I …”
Ken Grossman Mar 30, 2020 ▶ 33:47 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020 positive
Assertion Not checkable as stated
Major Brewers Like Coors and Anheuser-Busch Answered Grossman's Technical Questions
“You could call up a technical person at another brewery, whether it was Coors or Anheuser-Busch or Miller, and ask a question, and they would talk to you.”
Ken Grossman Mar 30, 2020 ▶ 32:45 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020
Assertion Not checkable as stated
Sierra Nevada Operated 24/7 for 363 Days in 1997
“I think it was 19 97, we brewed 363 days, 24 hours a day. We took Christmas and Thanksgiving off, I think, and just, other than that, just kept going.”
Ken Grossman Mar 30, 2020 ▶ 57:21 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020
Assertion Not checkable as stated
Brewery Valuations Hit $50M While Grossman Was Buying Out His Co-Founder
“The valuations across the industry were sort of all over the place, but also were going up pretty steadily and, you know, 30,000,040 1,000,050 million, and this you know, me buying Paul out took Years to work through with attorneys”
Ken Grossman Mar 30, 2020 ▶ 55:12 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020
Assertion Supported
Grossman Bought German Brewhouse Equipment for a $15,000 Scrap Value
“I bought their whole brewing side, so didn't get their packaging equipment, but bought the brew house, and paid Basically the scrap value 15,000 dollars to buy all the equipment, and we spent more, more than that crating it and shipping it back to the U.S.”
Ken Grossman Mar 30, 2020 ▶ 50:03 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020
Assertion Not checkable as stated
Grossman Secretly Jackhammered His Leased Warehouse Floor to Install Brewery Drainage
“So we went in, and unbeknownst to the Landlord, we jackhammered, ah, through the floor, sawed, and put in drainage, and then poured slope floors on top of that, and but we did all that ourselves”
Ken Grossman Mar 30, 2020 ▶ 28:20 Sierra Nevada Brewing Company: Ken Grossman
Mar 30, 2020
Assertion Not checkable as stated
Ken Grossman Started Sierra Nevada With Only $17,000 in Capital
“So we had assembled 17,000 dollars, and between the two of us. I had sold my home brew shop for, you know, 3000 or 4000 dollars And I had some savings, and my grandfather had given me some bonds to go to college. I cashed all those in, and Paul had similar, so…”
Ken Grossman Mar 30, 2020 ▶ 27:07 Sierra Nevada Brewing Company: Ken Grossman
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