Justin's
also referred to as: justin's nut butter
26 statements across 3 episodes · 5 bullish · 4 bearish · 3 people on the record · first statement Oct 31, 2020 by Justin Gold · said 70 times in 6 episodes since 2020 · across every show →
Mentions by year
brought up most by Guy Raz (65), Justin Gold (4), Beryl Stafford (1)
tap a year for its mentions
2026 43 mentions in 5 episodes 9 per episode
- Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
- Advice Line with Chieh Huang of Boxed
- Bobo’s: Beryl Stafford. A Single Mom Turns a Baking Project into a $100M Business
- Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
- Advice Line with Serial Entrepreneur Mark Cuban
- every mention in 2026, scene by scene →
2020 27 mentions in 1 episode
Everything said about Justin's, oldest first
Oct 31, 2020
Oct 31, 2020
Oct 31, 2020 neutral
Justin's cut underperforming SKUs and shifted resources to handle pandemic grocery demand
“Kind of cut back on the SKUs that weren't our top sellers. And then our manufacturers went to seven days a week and it's monitoring their progress and monitoring stores and allocating this to stores based on their demand and needs and then pulling resources aw…”
Oct 31, 2020
Oct 31, 2020 positive
Oct 31, 2020
Justin Gold used squeeze packs to drive trials for expensive almond butter
“Launched at the farmer's market, and when I launched, it was just with the jars, and I got them into a few local stores, and I was really struggling, and what got us kind of noticed, I guess you could say, was getting outside the jar and getting into a squeeze…”
Oct 31, 2020
Founders must hit production volumes before outsourcing manufacturing to focus on sales
“I also realized that I'm not really a skilled operator. My passion and skill is outside of the manufacturing, but I knew that I had to hit certain volumes in order to get to a manufacturing facility where then I could focus on other things, sales, marketing, a…”
Mar 9, 2026 neutral
May 25, 2026 neutral
Peanut butter brands face unfair palm oil scrutiny over short ingredient lists
“We don't use a ton of palm on our products, but when you have a food product that has two or three ingredients, you notice it. And so peanut butter, people associate palm oil with a lot of peanut butter brands because there's only a few ingredients. And in a l…”
May 25, 2026 neutral
May 25, 2026 neutral
Low-risk trial size was the primary driver of Justin's squeeze pack sales
“The number three reason why people were buying the squeeze packs was for, you know, portable protein, right? And I was like, oh, well, that's why I created it. I'm glad. Put it on fruit, put it on, you know, on a piece of toast. That's great. The number two re…”
May 25, 2026 negative
May 25, 2026 positive
May 25, 2026
May 25, 2026 positive
May 25, 2026 neutral
May 25, 2026
Justin Gold raised his initial $35,000 seed capital from his family
“My first investors were my uncle, my mom and dad, and my sister. And then I was able to kind of, you know, get some inheritance that, you know, was Being saved for me by, you know, my grandma. So I was able to get 35,000 dollars together, and That's how I got …”
May 25, 2026 positive
Founders should stay post-acquisition to learn corporate scaling for future ventures
“If someone's going to acquire your company and they want to scale it and grow it and turn it into a larger company, I would like to learn and figure out how they, what the unlocks are so I can maybe either do it again or help other companies achieve that.”
May 25, 2026 neutral
May 25, 2026 neutral
May 25, 2026 positive
May 25, 2026
May 25, 2026 negative
May 25, 2026 negative
May 25, 2026 neutral
May 25, 2026 negative
Justin's stagnated because acquirer Hormel prioritized legacy brands like Skippy and Spam
“And then when they integrated it into all the functions of the Hormel portfolio, the people there didn't have the focus on the Justin's brand because that wasn't paying their bills. You know, Skippy and Dinty more stew and spam was paying the bills, and so Jus…”