Justin Gold

18 statements across 2 episodes · 5 bullish · 1 bearish · 1 people on the record · first statement Oct 31, 2020 by Justin Gold · said 11 times in 2 episodes since 2026 · across every show →

On the record as a speaker too: Justin Gold's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Beryl Stafford (9), Guy Raz (2)

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2026 11 mentions in 2 episodes 6 per episode

every mention, scene by scene, with the transcript →

Everything said about Justin Gold, oldest first

Oct 31, 2020
Assertion Not checkable as stated
Justin Gold worked at REI until his startup reached five employees
“So I worked second jobs. I was waiting tables up until I had two employees. I got a job at REI and I was selling backpacks and skis and sleeping bags when I had five employees.”
Justin Gold Oct 31, 2020 ▶ 14:55 How I Built Resilience: Justin Gold of Justin's
Oct 31, 2020
Insight
Early-stage CPG brands must completely saturate their home markets before expanding regionally
“The first thing you have to do is start locally, right? You have to own your home. And that gives you some success there. Then once you own your home, you have permission to move out to the next layer. And the next layer can be specialty gourmet stores. It can…”
Justin Gold Oct 31, 2020 ▶ 15:52 How I Built Resilience: Justin Gold of Justin's
Oct 31, 2020 positive
Insight
Justin Gold targeted the nut butter category because massive incumbents remained stagnant
“A lot of people also had a lot of skepticism because it's a huge category. With huge companies, and it had been the same for a long time, and that's where I got lucky.”
Justin Gold Oct 31, 2020 ▶ 13:34 How I Built Resilience: Justin Gold of Justin's
Oct 31, 2020
Insight
Justin Gold used squeeze packs to drive trials for expensive almond butter
“Launched at the farmer's market, and when I launched, it was just with the jars, and I got them into a few local stores, and I was really struggling, and what got us kind of noticed, I guess you could say, was getting outside the jar and getting into a squeeze…”
Justin Gold Oct 31, 2020 ▶ 2:13 How I Built Resilience: Justin Gold of Justin's
Oct 31, 2020
Insight
Founders must hit production volumes before outsourcing manufacturing to focus on sales
“I also realized that I'm not really a skilled operator. My passion and skill is outside of the manufacturing, but I knew that I had to hit certain volumes in order to get to a manufacturing facility where then I could focus on other things, sales, marketing, a…”
Justin Gold Oct 31, 2020 ▶ 5:36 How I Built Resilience: Justin Gold of Justin's
May 25, 2026 positive
Insight
Retail founders should memorize detailed personal notes on individual store staff
“The biggest advice I can give to an entrepreneur who's doing this, I kept a notebook, and in my notebook, Was the names of all the stores and the people who worked in those stores. So when I would walk back into a Houston, Texas, Whole Foods, I hadn't been in …”
Justin Gold May 25, 2026 ▶ 1:01:25 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026 neutral
Insight
Low-risk trial size was the primary driver of Justin's squeeze pack sales
“The number three reason why people were buying the squeeze packs was for, you know, portable protein, right? And I was like, oh, well, that's why I created it. I'm glad. Put it on fruit, put it on, you know, on a piece of toast. That's great. The number two re…”
Justin Gold May 25, 2026 ▶ 58:23 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026 neutral
Insight
Peanut butter faces lower retail velocity than daily consumer energy snacks
“And for a consumer, you might buy peanut butter once a month. If you're a heavy consumer, once a week or once every two weeks. And so It just wasn't flying off the shelves like a bar or an energy drink would because you'd have one every day.”
Justin Gold May 25, 2026 ▶ 47:52 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026 negative
Assertion Not checkable as stated
Hormel fired Justin Gold from his company as an unneeded line item
“Yes, I was a line item that wasn't adding value, and so I was crossed off, and I was like, oh my gosh, like, what do you mean you're firing me? Like, I didn't do anything to get fired, and I'm like, it was just bizarre.”
Justin Gold May 25, 2026 ▶ 1:19:20 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026 positive
Disclosure
Justin Gold chose VMG Partners over higher offers for their scaling expertise
“And so I didn't take the best deal that was offered. I took the best partner that was there that knew how to help me scale.”
Justin Gold May 25, 2026 ▶ 1:10:57 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026 positive
Assertion Not checkable as stated
Every Justin's employee held an equity stake when the company was acquired
“Everyone in the business was an owner. Every single person had an equity stake, so we changed everyone's life in a meaningful way”
Justin Gold May 25, 2026 ▶ 1:15:27 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026
Assertion Not checkable as stated
Peanut butter co-packers required minimum runs in the hundreds of thousands
“And it would be in the hundreds of thousands, you know, of units just to turn the equipment on.”
Justin Gold May 25, 2026 ▶ 23:43 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026
Assertion Not checkable as stated
Justin Gold raised his initial $35,000 seed capital from his family
“My first investors were my uncle, my mom and dad, and my sister. And then I was able to kind of, you know, get some inheritance that, you know, was Being saved for me by, you know, my grandma. So I was able to get 35,000 dollars together, and That's how I got …”
Justin Gold May 25, 2026 ▶ 21:01 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026 positive
Insight
Founders should stay post-acquisition to learn corporate scaling for future ventures
“If someone's going to acquire your company and they want to scale it and grow it and turn it into a larger company, I would like to learn and figure out how they, what the unlocks are so I can maybe either do it again or help other companies achieve that.”
Justin Gold May 25, 2026 ▶ 1:16:15 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026
Assertion Contradicted
In 2001, grocery jam sections were triple the size of nut butters
“You'd walk the aisle, and there was a small little peanut butter and nut butter section, and there was a preserves, jams, and jellies section that was three times the size of the nut butter section.”
Justin Gold May 25, 2026 ▶ 6:39 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026
Disclosure
Justin Gold's roommate's parents loaned him $75,000 to buy his packaging machine
“And his parents loaned me 75,000 dollars. That then allowed me to go out and buy this machine.”
Justin Gold May 25, 2026 ▶ 54:39 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026
Insight
Scaling a brand pre-acquisition forces corporate parents to give it post-acquisition attention
“And then being acquired by, you know, a larger group will give it a healthier opportunity to be integrated because it's because now the size demands that it gets attention.”
Justin Gold May 25, 2026 ▶ 1:24:16 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026 neutral
Disclosure
Justin's generated roughly $150,000 in sales around 2006
“Yeah, no, we were probably around 150,000 dollars in sales.”
Justin Gold May 25, 2026 ▶ 47:35 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
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