Jonah Peretti
11 statements across 2 episodes · 5 bullish · 2 bearish · 1 people on the record · first statement Jul 27, 2017 by Jonah Peretti · said 4 times in 3 episodes since 2017 · across every show →
On the record as a speaker too: Jonah Peretti's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Guy Raz (4)
tap a year for its mentions
2022 1 mention in 1 episode
2017 3 mentions in 2 episodes 2 per episode
Everything said about Jonah Peretti, oldest first
Jul 27, 2017 positive
Peretti: In viral media, the audience becomes the distribution network
“It's supposed to be there's an executive or an editor or someone who determines what lots of people see, and this was just an emergent thing where sending it to people resulted in more people seeing it, and people became the distribution. The way that it sprea…”
Jul 27, 2017
Jul 27, 2017
Peretti: Great content and teaching adapt in real time to audience feedback
“I think if you think about content from a, from at the time, print and broadcast, you think about making something that you push out to this giant audience, but if you're in a classroom teaching, you know, 25 kids that are in front of you real, you start, you …”
Jul 27, 2017
Peretti: Viral diffusion timelines dropped from months to weeks between 2001 and 2003
“And with each project, the timeline for it to spread got shorter. So, so, so the Nike email diffused over something like three and a half months, and then rejection line was like two months for, you know, and then like it was like two, three weeks you know, so…”
Jul 27, 2017 positive
Peretti: The best internet businesses align core products with native advertising
“I looked at the best businesses on the internet, and they tended to use some form of native advertising. So Google had a search engine, and you enter a keyword in, and it would give you a bunch of related links, but it would also give you a bunch of related pa…”
Jul 27, 2017 negative
Peretti: Founding startups is not a good way to make money
“First of all, in terms of the money question you're asking, it's not a good way to make a lot of money. Sometimes people are fortunate and make a lot of money in startups, but most of them fail, and when I think about the New York tech scene and the people tha…”
Jul 27, 2017
Jul 27, 2017 positive
Peretti: Why he rejected Disney's 2013 buyout offer for BuzzFeed
“I think that part of it is a gut thing or an emotional thing where you just didn't feel ready. I felt like there was a lot more we had to build. At the time we were really a website and our video business had just started. It was growing so much. And I knew th…”
Jul 27, 2017 positive
Peretti: Long-term building requires a high valuation and large investment capital
“The valuation is set through investment, and the fact that people have invested in us has given us resources To build big things in the future, and to not think day to day, like, how are we doing this quarter, or how are we doing, you know, this week, and thin…”
May 7, 2026 negative
Peretti: BuzzFeed should not have done debt-laden SPAC deal to go public
“There's a million tactical things that if I had a time machine, I could, you know, like not, not do a SPAC acquisition where we take on a bunch of debt you know, before and go public without raising capital. That was, that I would tell my younger self not to d…”
May 7, 2026 bullish
Peretti: Physical events will grow as AI makes software infinite
“I think that you can embrace AI and use it in products, but you also can counter program AI, which is people are sick of just digital experiences and want to connect with other people in the real world. And it's also scarce. You know, if all of a sudden softwa…”