Jim Koch
37 statements across 4 episodes · 10 bullish · 10 bearish · 1 people on the record · first statement Oct 31, 2016 by Jim Koch · said 19 times in 10 episodes since 2018 · across every show →
On the record as a speaker too: Jim Koch's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Guy Raz (9), Sam Calagione (4), Zach Rolland (3), Gary Hirshberg (2), Bill Shufelt (1)
tap a year for its mentions
2025 2 mentions in 1 episode
2024 11 mentions in 6 episodes 2 per episode
2022 4 mentions in 1 episode
2021 1 mention in 1 episode
2018 1 mention in 1 episode
Everything said about Jim Koch, oldest first
Oct 31, 2016
Oct 31, 2016 negative
Koch: Staying at BCG was dangerous because of career regret risk
“And in my situation, staying at BCG was dangerous, but not scary. And the danger there, the risk of it was continuing to do something that didn't make me happy, and getting to, you know, 65, and looking back and go, oh my god, I wasted my life. That is risk. T…”
Oct 31, 2016 negative
Oct 31, 2016 negative
Oct 31, 2016
Oct 31, 2016 positive
Oct 31, 2016
Oct 31, 2016
Oct 31, 2016 positive
Koch recruited his 23-year-old BCG secretary to co-found Boston Beer
“But then I realized, wait a minute, there is a person here who is energetic, talented, resourceful, Great people person. Has all the skills that I don't really have. She was my secretary. So it was just me and Rhonda. She was 23 years old. No college degree. B…”
Oct 31, 2016 positive
Koch: Boston Beer raised $65M through mail-in checks via six-pack coupons
“We got a hundred and thirty-some thousand people who sent in their checks. We got sixty-five million dollars And that was the first time something like that had been done, and other people have continued to do it, followed up on it.”
Oct 31, 2016 negative
Oct 31, 2016 negative
Oct 31, 2016 positive
Jul 24, 2017
Jul 24, 2017 neutral
Jul 24, 2017 negative
Jul 24, 2017
Jul 24, 2017
Jul 24, 2017
Jim Koch: The biggest risks are dangerous but not actually scary
“And it's the difference in life between things that are scary and things that are dangerous. And there are plenty of things that are scary but aren't dangerous. And there are things that are dangerous, but not scary. And those are the things that get you.”
Jul 24, 2017
Jul 24, 2017 positive
Jul 24, 2017 negative
Jul 24, 2017
Jul 24, 2017 positive
Jul 24, 2017
Jan 25, 2024 positive
Jim Koch: Boston Beer's non-alcoholic hazy IPA matched alcoholic versions in blind-tastings
“At the end of the day, we got a hazy IPA that was non-alcoholic and had the same taste scores as the alcoholic version of it. When people tasted it blind, they could not identify it. As a non-alcoholic beer. And the scores on it that we were getting were equal…”
Jan 25, 2024 positive
Jim Koch: Heineken 0.0 was the first truly good non-alcoholic beer
“And then I was at a beer conference, and I tasted the first non-alcoholic beer that was really good, and that was actually Heineken Zero Zero. And I remember to this day, it was like six years ago in San Diego, and I poured it to see, well, I'll see if this on…”
Jan 25, 2024 negative
Aug 8, 2024
Koch: Brand building is no harder today than it was in 1985
“I think it's the latter. It's never been easy. I mean, it's, building a brand is just it's hard work, and it's a miracle when it happens. I mean, you're creating something out of nothing. It's the, you know, the 21st century version of alchemy, and that was al…”
Aug 8, 2024 positive
Aug 8, 2024 neutral
Aug 8, 2024 positive
Aug 8, 2024 negative
Koch: Founders should not 'play company' by spending on offices and assistants
“Don't play company. You start out, and you think, well, I'm starting a company. I need to have the things that a company has, you know. I need to have an office. I need to have You know, a computer. I need to have, you know, an executive assistant. Well, BS, y…”
Aug 8, 2024
Koch: Boston Beer secured all 100 target Boston bars within one year
“We, our whole market when I started was a list of 100 bars in the whole world. That was what we cared about, was those 100 bars that were in the right pockets in Boston. We only had one truck to deliver the beer, so we couldn't go all over creation, but we foc…”
Aug 8, 2024
Koch: Unfamiliar products must target early adopters over mainstream volume
“When you're at the leading edge Of a product that is very unfamiliar to people, even a category that is unfamiliar, you don't want to go where all the volume is in the mainstream. You know, you want to just find a handful of people who will get what you're try…”