Jake Burton Carpenter

21 statements across 2 episodes · 2 bullish · 6 bearish · 1 people on the record · first statement Oct 23, 2017 by Jake Burton Carpenter · said 2 times in 2 episodes since 2024 · across every show →

On the record as a speaker too: Jake Burton Carpenter's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Stephen Council (1), Guy Raz (1)

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Everything said about Jake Burton Carpenter, oldest first

Oct 23, 2017
Disclosure
Jake Burton Carpenter spent $150,000 of his inheritance funding Burton Snowboards
“I inherited almost 200,000 dollars, and I spent 150 of it developing Burton.”
Jake Burton Carpenter Oct 23, 2017 ▶ 6:52 Burton Snowboards: Jake Carpenter
Oct 23, 2017
Assertion Not checkable as stated
Carpenter returned from a 38-board sales trip with 40 snowboards
“I remember once going out with 38 snowboards, and I drove around New York State and visited dealers, and I went out with 38, and I came home with 40. Guy Raz: 40 snowboards? Jake Burton Carpenter: Because one guy had given me two back that he'd bought and said…”
Jake Burton Carpenter Oct 23, 2017 ▶ 12:08 Burton Snowboards: Jake Carpenter
Oct 23, 2017
Disclosure
Jake Burton Carpenter refused to entertain buyout offers for Burton Snowboards
“I just didn't take those phone calls.”
Jake Burton Carpenter Oct 23, 2017 ▶ 34:07 Burton Snowboards: Jake Carpenter
Oct 23, 2017
Disclosure
Carpenter's original goal was to manufacture 50 snowboards per day
“My original plan was to make 50 boards a day. That was always sort of my goal.”
Jake Burton Carpenter Oct 23, 2017 ▶ 10:51 Burton Snowboards: Jake Carpenter
Oct 23, 2017
Assertion Not checkable as stated
Burton Snowboards sold roughly 350 boards during its first year
“First year was 300 or three 50. Second year was 700.”
Jake Burton Carpenter Oct 23, 2017 ▶ 13:42 Burton Snowboards: Jake Carpenter
Nov 21, 2019
Disclosure
Jake Burton: Early business target was 50 snowboards daily for $100K
“I didn't have a business plan, per se, but I did the math that if I could make 50 snowboards a day, I could make a 100,000 dollars a year, and that would be Awesome.”
Jake Burton Carpenter Nov 21, 2019 ▶ 5:59 Remembering Jake Burton Carpenter
Nov 21, 2019
Assertion Not checkable as stated
Burton Carpenter: Built 100 early prototypes while developing first snowboards
“So my first prototype was a piece of solid ash that was just put in this thing to curve the nose, and then I just start riding them on hills, and I'd literally made a hundred.”
Jake Burton Carpenter Nov 21, 2019 ▶ 8:56 Remembering Jake Burton Carpenter
Nov 21, 2019 negative
Assertion Partly supported
Burton: Time Magazine dismissed snowboarding as the 'worst new sport' in 1980s
“I think time was quoted as calling it the worst new sport. And part of that time thing, the worst new sport was they said it was more about raging hormones. And this was these rebellious young men that were making it happen.”
Jake Burton Carpenter Nov 21, 2019 ▶ 17:53 Remembering Jake Burton Carpenter
Nov 21, 2019 positive
Assertion Supported
Carpenter: Burton snowboard design was finalized on Mount Washington in June 1978
“I'm hiking up there, and Hillman's Highway was the trail, and I had the board, or I was testing the final test, and it was horizontally laminated rock maple, very much like a skateboard, but thinner and more flexible. And I rode down, you know, just hiking up …”
Jake Burton Carpenter Nov 21, 2019 ▶ 10:54 Remembering Jake Burton Carpenter
Nov 21, 2019 bearish
Disclosure
Burton Carpenter: Feared ski companies would quickly put Burton out of business
“I always feared that, like, the minute ski companies caught wind of this, that they would just jump on it, and I'd be out of business in no time.”
Jake Burton Carpenter Nov 21, 2019 ▶ 9:50 Remembering Jake Burton Carpenter
Nov 21, 2019
Insight
Carpenter: True delegation requires letting employees make and learn from mistakes
“Beyond trusting, you have to let them screw up, and live with it, and live through mistakes, and if they repeat the mistakes, then that's not a good sign.”
Jake Burton Carpenter Nov 21, 2019 ▶ 33:12 Remembering Jake Burton Carpenter
Nov 21, 2019
Disclosure
Burton Carpenter: Refused Inbound Acquisition Calls for Burton Snowboards
“I just didn't take those phone calls.”
Jake Burton Carpenter Nov 21, 2019 ▶ 33:32 Remembering Jake Burton Carpenter
Nov 21, 2019
Assertion Supported
Carpenter: Burton sold 350 snowboards in year one, 700 in year two
“First year was 300 or three 50. Second year was 700.”
Jake Burton Carpenter Nov 21, 2019 ▶ 14:29 Remembering Jake Burton Carpenter
Nov 21, 2019 negative
Assertion Not checkable as stated
Carpenter: FIS added Olympic snowboarding without consulting the sport's pioneers
“Well, FIS, which is a International Ski Federation, it's a Swiss, you know, whatever, governmental body, and they controlled the scene, and then they started having snowboard competitions when they just had, aside from their ski races, and we were wondering wh…”
Jake Burton Carpenter Nov 21, 2019 ▶ 25:45 Remembering Jake Burton Carpenter
Nov 21, 2019 negative
Assertion Not checkable as stated
Jake Burton: Early sales trip netted negative two snowboard sales
“I remember once going out with 38 snowboards, and I drove around New York State and visited dealers, and I went out with 38, and I came home with 40. Because one guy had given me two back that he'd bought and said, this is a joke.”
Jake Burton Carpenter Nov 21, 2019 ▶ 12:55 Remembering Jake Burton Carpenter
Nov 21, 2019 neutral
Disclosure
Carpenter Funded Burton Snowboards Using $150,000 of an Inheritance
“And so I inherited almost 200,000 dollars, and I spent 150 of it developing Burton.”
Jake Burton Carpenter Nov 21, 2019 ▶ 7:49 Remembering Jake Burton Carpenter
Nov 21, 2019
Disclosure
Carpenter brought wife Donna to Burton leadership to promote female executives
“There were no women in our top management, and that just felt wrong to me, so I got in there, and I, and Donna came along with me, and at that level, we were running the company, and I brought her, and sort of specifically to, Help with the culture and get mor…”
Jake Burton Carpenter Nov 21, 2019 ▶ 30:55 Remembering Jake Burton Carpenter
Nov 21, 2019 negative
Assertion Not checkable as stated
Jake Burton: Overproducing year-one inventory forced immediate layoffs
“So I had to let go of my two relatives and my friend very quickly, and it became back to me in year two, because we made enough boards in that first winter, I don't know whether we made, a thousand or 15, we made enough for three years.”
Jake Burton Carpenter Nov 21, 2019 ▶ 14:02 Remembering Jake Burton Carpenter
Nov 21, 2019 negative
Opinion
Carpenter: Freestyle snowboarding venues at recent Olympics were dangerously sketchy
“The last two Olympics, the venues, for the freestyle stuff, which is what people care about, for the halfpipe and slopestyle, the venues have been really sketchy.”
Jake Burton Carpenter Nov 21, 2019 ▶ 27:13 Remembering Jake Burton Carpenter
Nov 21, 2019 positive
Disclosure
Carpenter: Paid Craig Kelly $17,000 Annually to Ride for Burton
“And so we cut a deal, and he rode for me, and I paid him 17,000 bucks a year.”
Jake Burton Carpenter Nov 21, 2019 ▶ 20:08 Remembering Jake Burton Carpenter
Nov 21, 2019
Assertion Supported
Burton: Early resort snowboard bans were driven by liability and lawsuit paranoia
“Well, it was there was actually a famous case at Stratton, which was a resort, one of the first resorts to let us on, where this guy had- It's in southern Vermont, and this guy had broken his leg because of some sign or something, skiing, and he sued the mount…”
Jake Burton Carpenter Nov 21, 2019 ▶ 18:42 Remembering Jake Burton Carpenter
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