Isaac Larian
16 statements across 2 episodes · 4 bullish · 3 bearish · 1 people on the record · first statement Mar 25, 2024 by Isaac Larian · said 6 times in 1 episodes since 2024 · across every show →
On the record as a speaker too: Isaac Larian's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Guy Raz (6)
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2024 6 mentions in 1 episode
Everything said about Isaac Larian, oldest first
Mar 25, 2024
Mar 25, 2024
Larian mortgaged his home for Bratz ads after Toys R Us canceled
“Toys R Us cancels five and a half or six million dollars worth of Brad's orders. I thought, now for sure we're gonna go out of business, so I went without my wife's approval, got a second mortgage in our, on our house, and put another one and a half million do…”
Mar 25, 2024
Mar 25, 2024
Mar 25, 2024 negative
Mar 25, 2024
Mar 25, 2024 bullish
Mar 25, 2024
Larian eliminated inventory risk by requiring retail letters of credit
“I learned from my mistake, from my failure with Nintendo game and watch, and this time I did not buy inventory like crazy. I would sell to retailers on what you call FOBs, free and board, so they had to open a letter of credit and buy it. So they owned the ris…”
Mar 25, 2024 positive
Mar 25, 2024
Larian resold canceled Bratz inventory to Toys R Us at 25% markup
“And Toys R Us came back to us, I think two days before Thanksgiving, said we want to buy that order that we want to buy it back, that order that we canceled. And I said, those goods I don't have anymore, but I have goods in LA, and they cost 25% more, and they…”
Mar 25, 2024
Larian: ABC International launched via Sony Walkman arbitrage from Asia
“Literally, I would get the yellow pages from those cities and go look for electronic retailers, and then I would buy from them because they were selling them cheaper in Japan than they were selling it in the USA.
And I would import those 10, 12 pieces at a tim…”
Jul 31, 2025 positive
Larian: Raising toy prices from $38 to $49 can actually increase sales
“There is no difference between 38 and 49. So trust me, nothing will change. Actually, sometimes psychologically, when you sell something a little bit more expensive, you sell more of them, because people think, oh, that's a great thing.”
Jul 31, 2025 negative
Larian: Private equity contracts are designed to strip founders of control
“Most of these, what I have seen, they write the contract the way it is all in their favor, because you need the money, and they have the money, and they hardly lose money. They take over your business, so you lose your business.”
Jul 31, 2025 positive
Larian: Market educational toys to grandparents with disposable income, not moms
“It's the grandparents. It's the gift givers. So you need to start marketing to grandparents. Once you start marketing to grandparents, because they want to take care of their, our gift givers. They want to take care of their children or grandchildren, and they…”
Jul 31, 2025 negative