inov-8, every mention

inov-8: Wayne Edy Sep 13, 2021 · 65 mentions

• ▶ 1:19 Guy Raz I'm Guy Raz, and on the show today, how Wayne Evie broke into a crowded market by focusing on a niche sport, trail running, and built Innovate into a top shoe brand for elite athletes around the world. 3 times in the scene
• ▶ 6:51 Wayne Edy The mixture of those two, and came up with this concept of a mountain athletic brand, and then that was the start of the concept for Innovate.
• ▶ 10:19 Wayne Edy Of the rubber that we use, and we spent a lot of time developing two specific compounds for Innovate, and we very quickly became known in the marketplace as having this rubber that had an amazing grip.
• ▶ 12:55 Guy Raz All right, so you, you decide, I think around 2003, you launched this brand, and it's called Innovate, and I guess you made your 2 times in the scene
• ▶ 17:32 Guy Raz And I think that that shoe was called the Mudrock two-ninety, which, I read that the two-ninety refers to the weight of the shoes, two-ninety grams, is that right?
• ▶ 17:55 Guy Raz I mean, when I was researching about, reading about the company or Innovate, it reminded me so much of Gary Erickson and Cliff Bar, the, um, the energy bar, because the way Gary got that bar, you know, out into the world was through… 6 times in the scene
• ▶ 24:21 Wayne Edy I think within a month of launching the brand, I ordered the second container, because I knew that it would take six months to get that in, and you had to plan for that, and I'm pleased I did order that second container, because we were… 3 times in the scene
• ▶ 28:14 Guy Raz More early wins for Innovate, but also some tough financial choices, and one choice in particular that forces Wayne to lose control of his own company. 2 times in the scene
• ▶ 28:48 Guy Raz So, it's 2004, just about a year after launch, and Innovate is building a name for itself within the small niche community of European trail runners. 2 times in the scene
• ▶ 32:10 Guy Raz You were selling shoes, but how are you financing the innovation of innovate? 6 times in the scene
• ▶ 35:13 Wayne Edy He says, if you drop this ball, he says, the whole company's gone. 4 times in the scene
• ▶ 38:44 Wayne Edy Uh, I actually met her at one of the races that we put on as Innovate, and, uh, she then went off and, uh, to New Zealand and rode the length of New Zealand and ran across the width of New Zealand. 6 times in the scene
• ▶ 40:51 Guy Raz Uh, there, there's not much you can do, but you still have a controlling interest in Innovate. 6 times in the scene
• ▶ 44:09 Guy Raz When we come back in just a moment, how Wayne walked away from Innovate completely, and how eventually he got the company back.
• ▶ 44:39 Guy Raz So, it's around 2015, and even though on paper, Wayne still holds 20% of Innovate, in reality, he's moved on. 2 times in the scene
• ▶ 46:59 Guy Raz Okay, I'm imagining, because something happened in twenty-twenty, in the middle of the pandemic, very quietly, and imagining it has a connection with your decision to sell your shares in garment, which is, you bought Innovate back from… 6 times in the scene
• ▶ 51:03 Guy Raz I love this so much, because you're, I think you've got a team of about, what, 50 people, around 50 people who work for Innovate? 10 times in the scene
• ▶ 56:23 Guy Raz He's the founder and now once again the CEO and owner of Innovate. 3 times in the scene