home

“And if you think about the kind of decisions they're making around your home, I mean, these, you know, I call these like the high cost of failure decisions, right? I mean, it's a time when you probably know the least about what you're buying. You're spending a…”

“So it started from a very high level of art, and then it trickles down to fashion, and finally it goes to home.”

“There's only a couple categories where a huge selection, ah, is really a key piece, where visual and aesthetic considerations are very paramount, where people want unique items, and the two are really fashion and home.”

“Whereas if you invest in putting in ground loops, and we can talk a little bit more about what that entails, but if you invest in that infrastructure so that you can access all of that free heating energy that's already in your yard, then you can draw on it es…”