higher priced, lower gross margin item
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Nov 14, 2024 by Gary Hirshberg · across every show →
Everything said about higher priced, lower gross margin item, oldest first
Nov 14, 2024 positive
Hirshberg: Mission drives trial for high-priced, low-margin products
“If you're trying to build loyalty and with a higher priced, lower gross margin item, then mission is your secret to success. That's your way of getting trial, getting reach, and ultimately getting that holy grail of consumer products, which is word of mouth.”