Hellman's
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Oct 23, 2023 by Mark Ramadan · across every show →
Everything said about Hellman's, oldest first
Oct 23, 2023 neutral
Ramadan: Mayonnaise buyers lacked the diehard brand loyalty Heinz commanded in ketchup
“Our experience pretty quickly was that, especially the natural food shoppers, they weren't really buying Hellman's and Best Foods anyway, because they perceived it to be gross for whatever reason. And so it was an opportunity to actually say, well, here's a hu…”