H-E-B

also referred to as: heb

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jun 29, 2026 by Joey Shamah · said 23 times in 4 episodes since 2022 · across every show →

Mentions by year

brought up most by Guy Raz (21), Vincent Kitirattragarn (2)

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2026 17 mentions in 2 episodes 9 per episode
2024 1 mention in 1 episode
2022 5 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about H-E-B, oldest first

Jun 29, 2026 positive
Assertion Not checkable as stated
Retailers realized $1 e.l.f. makeup drove incremental sales, not cannibalization
“The best thing that happened with HEB is we get an email from the buyer the next morning saying, I was wrong, this brand is incremental and impulsive. Because they saw that because of the price, I wasn't buying one or the other. I wasn't not buying CoverGirl f…”
Joey Shamah Jun 29, 2026 ▶ 36:34 e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
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